Lithuania. Real is beautiful

From now on, Lithuania will attract tourists with its new tourism brand: a slogan on a light green postage stamp “Lithuania. Real is beautiful”.   
 
“I believe that with this concept, clear values, and targeted use of them, we will become more visible, more interesting, and will stand out against other states, or at least among the neighbouring countries”, said Jurgita Kazlauskienė, Head of State Department of Tourism. 
 
Later on, production of souvenirs with the new tourism brand will also be launched. Kazlauskienė has announced that there will be talks with AB Lietuvos paštas (postal service company) on the creation of a new series of postage stamps.   
 
Apart from the brand, a separate slogan will appear for the local tourism. Marketing of the local tourism will be based on a slogan “O čia ar buvai?” (“And have you been here?”), encouraging travellers finding particular interesting places in Lithuania. 
 

The logo of the Celebration of the Centennial of Lithuania's Restoration is an original creation by UAB New Agency, protected by the Law of the Republic of Lithuania on Copyright and Related Rights, and its copyright, with all economic and moral rights resulting thereof, is an exclusive ownership of the Office of the Government of the Republic of Lithuania.

The exploitation of the entire/partial work or its copy reproduced in any form or by any means, or the reproduction of the work for commercial purposes shall be prohibited unless prior written consent is granted by the Office of the Government of the Republic of Lithuania. To obtain the permission for the use of the logo of the Celebration of the Centenary of the Restoration of Lithuania’s Independence, please contact the Office of the Government of the Republic of Lithuania by e-mail: simtmetis@lietuva.lt.

The logo of the Celebration of the Centennial of Lithuania's Restoration shall not be used for advertising and promoting alcohol, tobacco, gambling and rapid credit, as well as other advertising having adverse effects on minors. Nor shall the logo of the Celebration of the Centennial of Lithuania's Restoration be used in cases discrediting the logo or bringing detriment to the image of the Celebration of the Centennial of Lithuania's Restoration.

Agree / Download